Overview
Social Media Management, powered by Sprout Social, is a platform available to FSU departments to manage various social media accounts such as Facebook, Instagram and X. It enables department teams to schedule posts, engage with audiences, analyze performance and collaborate across multiple social media accounts from one centralized dashboard. With built-in analytics and publishing tools, departments can streamline their social media workflows and improve engagement. Social Listening is available as a premium add-on that enables departments to monitor and analyze conversations across channels to gain deeper insights into audience sentiment, emerging trends and brand perception by capturing discussions related to specified keywords or topics.
Highlights
Unified Dashboard
manage multiple social media accounts, schedule posts and monitor engagement from a single interface
Analytics & Reporting
track performance metrics and generate reports to evaluate campaign success and audience growth
Collaboration Tools
coordinate with team members using the shared content calendar and task assignments
Audience Engagement
quickly respond to messages, comments and mentions across all connected social media accounts to keep communication timely
Cost
Paid
Cost Details
Available To
Departments
Getting Started
Sprout Social
1. Request this service through myFSU Service Center to request more information or purchase a license.
2. Once your request is processed, you can sign in using Single Sign-On (SSO) with your official FSU email address.
Sprout Social Listening
1. Request this service through the myFSU Service Center to request the Listening add-on.
2. Once your request is processed, sign in using Single Sign-On (SSO) with your official FSU email address.
3. Navigate to the “Listening” tab in Sprout Social to create and manage listening topics.
Additional Information
Getting Started With Sprout Social
Sprout Social Listening Highlights
Sprout Social Listening Help
Getting Started with Social Listening
Sentiment Analysis Overview
FSU Social Media Policy
All FSU-affiliated social media accounts are required to purchase a license for Sprout Social, the university-approved social media management system, as stated by FSU Branding.
