(Mass Email)
Overview
It is time to take your communications to the next level. Use existing FSU-branded templates, like our Important Announcements, or create your own drag-and-drop templates to quickly build and distribute beautiful emails, newsletters, event invites and more to be sent university-wide or to targeted groups. Then, track and hone the success of your communications with metrics, reports and A/B testing. We take care of the technical stuff. You take care of the messages. You can control your departmental communications while taking advantage of a centrally supported digital marketing suite. This powerful email marketing tool, powered by Salesforce Marketing Cloud, allows you to set up one or more user accounts to organize and send media-rich content. The tool references university databases to deliver up-to-date audience lists and allows you to easily upload custom lists.
Highlights
Media-Rich
include graphics, tables, buttons and more in formattable HTML emails
![](https://fsu.edu/_/s3.4/img/arrow/arrow-gt.png)
Targeted Audiences
mail to global university audiences such as students or employees or upload custom audience lists
![](https://fsu.edu/_/s3.4/img/arrow/arrow-gd.png)
Insightful Metrics
track message success with open rate and click-throughs
![](https://fsu.edu/_/s3.4/img/arrow/arrow-n.png)
Custom Journeys
build personalized, automated communication flows based on audience triggers
![](https://fsu.edu/_/s3.4/img/arrow/arrow-k.png)
Cost
Paid
Cost Details
Available To
Departments
Getting Started
Targeted Messaging:
To get started sending your own messages, Request a Consultation.
Mass Email:
For departments requesting ITS assistance sending messages to general populations (i.e. all students), please request this service and include the following information in the case:
- Distribution date and time
- Audience
- Email message (use the Mass Email Template)
- Vice president approval confirmation
- Images, as necessary
- Excel spreadsheet of targeted recipient EMPLIDs, as necessary
Additional Information
All mass emails from Florida State University require approval from a university vice president. We request a minimum of one business day notice for sending mass emails.