It is time to take your communications to the next level. Targeted messaging empowers you to control your departmental communications while taking advantage of a centrally supported digital marketing suite. This powerful email marketing tool, powered by Salesforce Marketing Cloud, allows you to set up one or more user accounts to organize and send media-rich content. The tool references university databases to deliver up-to-date audience lists and allows you to easily upload custom lists. Use existing FSU-branded templates or create your own drag-and-drop templates to quickly build and distribute beautiful emails, newsletters, event invites and more. Then, track and hone the success of your communications with metrics, reports and A/B testing. We take care of the technical stuff. You take care of the messages.
include graphics, tables, buttons and more in formattable HTML emails
query university databases for major, job title and more or upload custom audiences
track message success with open rate and click-throughs
build personalized, automated communication flows based on audience triggers