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Information Technology Services

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Communication and Collaboration Banner
Targeted Messaging
(Mass Email)
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Targeted Messaging

(Mass Email)

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Overview

It is time to take your communications to the next level. Use existing FSU-branded templates, like our Important Announcements, or create your own drag-and-drop templates to quickly build and distribute beautiful emails, newsletters, event invites and more to be sent university-wide or to targeted groups. Then, track and hone the success of your communications with metrics, reports and A/B testing. We take care of the technical stuff. You take care of the messages. You can control your departmental communications while taking advantage of a centrally supported digital marketing suite. This powerful email marketing tool, powered by Salesforce Marketing Cloud, allows you to set up one or more user accounts to organize and send media-rich content. The tool references university databases to deliver up-to-date audience lists and allows you to easily upload custom lists. 

Highlights

Media-Rich

include graphics, tables, buttons and more in formattable HTML emails 

Targeted Audiences

mail to global university audiences such as students or employees or upload custom audience lists

Insightful Metrics

track message success with open rate and click-throughs

Custom Journeys

build personalized, automated communication flows based on audience triggers 

Cost

Paid

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Cost Details

Request a Consultation

*For departments in need of ITS assistance sending a Mass Email, please see the Getting Started section below.

Available To

Departments

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Departments

Getting Started

To get started sending your own messages, Request a Consultation.

 

 

Additional Information

All mass emails from Florida State University require approval from a university vice president. We request a minimum of one business day notice for sending mass emails.

Related Services

Mailing List/Listserv
Weekly University Announcements

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