Marketing Cloud Targeted Messaging (Mass Emails)

Mass emails are official messages from Florida State University administration, colleges, departments and organizations that communicate information pertinent to the campus community. These messages, powered by Salesforce Marketing Cloud, often are sent from “Important Announcements” and can be sent university-wide or to targeted groups. All you need is some solid content and a catchy subject line. Whether it’s an upcoming event, new service or change in university operations, mass emails can help you get the word out to the masses. Because let’s be honest … We all watch for that President’s Ice Cream Social email.

  • Official communications | all messages require vice presidential approval
  • Media-rich | include graphics, tables, buttons and more in formattable HTML emails
  • Targeted audiences | query university databases for major, job title and more or upload custom audiences
  • Insightful metrics | track message success with open rate and click throughs
  • FSU-branded | modern templates branded with FSU colors, fonts and graphics
  • Faculty
  • Staff
  • Departments
  • Deliver messages campus-wide or to focused groups within the FSU community
  • Communicate important changes about university policies, scheduling or campus operations
  • Include graphics, links, tables and more in formattable HTML emails
  • All mass emails from Florida State University require approval from a university vice president.
  • Mass emails also must contain the following statement at the beginning of the message indicating vice presidential approval: This message to [AUDIENCE] has been approved by [VP NAME], [TITLE].
  • When requesting a mass email, please provide proof of vice president approval and the completed statement above. 

To request an estimate, submit a support request.

To request a mass email, submit a support request with the following information:

  • Category: Faculty/Staff Services
  • Specialty Type: Request an email to campus
  • Detail: Choose the target audience for the email.
  • Summary: Enter the mass email subject line
  • Details: Provide the following information:
    • The date and time of desired distribution
    • The specific target audience for the message
    • Any other relevant information
  • Use Attach a File to provide:
    • A Word file of the email message (see Additional Information for templates)
    • Approval email from an FSU vice president
    • Banner and other image files as necessary
    • Excel spreadsheet with a list of EMPLIDs or email addresses as necessary, if the message is going to a custom group of recipients

Mass emails requests should be submitted at least two business days prior to the intended release date to allow appropriate time for message formatting, approval and distribution.

Below are a few templates to assist with drafting your message that should be included in your support request.


Submit a support request with the following information:

  • Category: Faculty/Staff Services
  • Specialty Type: Request an email to campus
  • Detail: None